Never has the phrase ‘the tables have turned’ been more relevant than Paris Hilton dressing up at Kim Kardashian to model Kanye’s new clothing line.
Kim, who used to be known as the woman who cleans and organises Paris Hilton’s closet, has set the modelling theme of the models for the new Yeezy fashion line as Klones of herself.
As Paris Hilton’s relevance slowly declined following the release of her absolute banger Stars Are Blind, Kim Kardashian has risen to power.
For Yeezy Season 6, they’ve stuck to the same ingenious paparazzi-style photoshoot, bringing the advertising down to a level we love to consume.
Everyday we spend hours consuming paparazzi photos of celebrities like Kim Kardashian being snapped unexpectedly, carrying out everyday menial tasks.
It makes us feel like we’re getting an exclusive window into their lives. It’s genius to advertise clothes in this way.
Previously the campaigns have been all about Kim, rocking the well-fitted earthy toned clothing range.
This time, it’s still all about Kim, except she’s getting other people to be her, including her ex-boss, Paris Hilton.
The resemblance to Kim is pretty impressive and it takes a second glance to realise it’s Paris.
All of the models involved in the campaign sported Kim’s iconic platinum blonde locks
Instagram stars Abigail Ratchford, Kristen Noel Crawley, Sami Miro and Sierra Skye are among those who’ve convincingly recreated Kim’s poses and persona down to a T.
Kylie Jenner’s best friend, Jordyn Woods, has also featured in the campaign, sporting the classic ‘Kim on the phone whilst walking’ look.
Joining Kim’s army of clones are fashion designers Shannon and Shannade Clermont, make-up artist Madeleine Rose, models Sarah Snyder, Yovanna Ventura, and adult movie actress Lela Star.
Paris wrote on one of her photos from the shoot:
So much fun being a #KimClone in the new #YeezySeason6 campaign.
Despite Paris being very happy about dressing up like Kim, the Internet couldn’t help but laugh at the complete turnaround between the two reality TV stars.
James Harness wrote on Twitter:
The fact that Kim Kardashian has her former boss who she used to organize closets for (Paris Hilton) all dolled up looking like Kim modeling her husband’s fashion line…. gag of the century
Despite everyone saying Kim overshadows Paris, one Twitter user wanted to remind everyone who the OG was.
AB said:
Y’all better not forget Paris Hilton’s net worth is almost double Kim’s. Thats the OG. Created that lane for everybody. Bless up.
Many people are using it as an example of how if you ‘dream big’ you can achieve.
Sowmya Krishnamurthy wrote:
Kim Kardashian used to organize Paris Hilton’s closet. Now she has her modeling her husband’s $400 spandex bike shorts. Dream big, kiddos
#YeezySeason6
There was a long-rumoured feud between Paris and Kim, so this gesture shows it must have been put to bed.
How things change, ey?