This Kendall Jenner Lookalike Has Befuddled The Fashion Industry

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Kendall Jenner’s supposedly unique looks have made headlines again, yet this time, it’s literally nothing to do with the 20-year-old supermodel.

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Just weeks after Jenner came under fire for allegedly wearing a burqa in Dubai – when actually, the photo was taken of a woman in disguise as Kendall – the supermodel has received more media attention for looking a little bit similar to another dark-haired woman.

A post shared by Kendall (@kendalljenner) on

Her name is Kate Bogucharskaia and she’s from Pestravka, Russia. Unsurprisingly, Kate is also a professional model.

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Admittedly the two women do have similarities, as you can see in this mash up of beautiful dark features.

Their high cheekbones and wide, feline eyes have earned both models appearances in Vogue.

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A post shared by Kate Bogucharskaia? (@foxy1kate) on

https://www.instagram.com/p/BAUxLjDDo_8/?taken-by=kendalljenner&hl=en

??

A post shared by Kate Bogucharskaia? (@foxy1kate) on

puppies

A post shared by Kendall (@kendalljenner) on

?

A post shared by Kate Bogucharskaia? (@foxy1kate) on

??

A post shared by Kendall (@kendalljenner) on

Hi it's Sunday !

A post shared by Kate Bogucharskaia? (@foxy1kate) on

Joyce is life ?

A post shared by Kendall (@kendalljenner) on

https://www.instagram.com/p/BGUVNwrJil7/?taken-by=foxy1kate

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A post shared by Kendall (@kendalljenner) on

https://www.instagram.com/p/BFMztGRpitn/?taken-by=foxy1kate

#InBedwithW @wmag @edward_enninful // shot by the amazing @mertalas and @macpiggott

A post shared by Kendall (@kendalljenner) on

A post shared by Kendall (@kendalljenner) on

https://www.instagram.com/p/BEILqlmpije/?taken-by=foxy1kate

A post shared by Kendall (@kendalljenner) on

✌️?

A post shared by Kendall (@kendalljenner) on

Meow

A post shared by Kate Bogucharskaia? (@foxy1kate) on

ask and you shall receive. selfie for all 20 mill of you ? thanks for all the love

A post shared by Kendall (@kendalljenner) on

unpublished by @mertalas + @macpiggott

A post shared by Kendall (@kendalljenner) on

https://www.instagram.com/p/BA2grrYpijN/?taken-by=foxy1kate

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it's a beautiful day ☔️

A post shared by Kendall (@kendalljenner) on

Polaroid

A post shared by Kate Bogucharskaia? (@foxy1kate) on

morning! loving my little yellow sweater ?

A post shared by Kendall (@kendalljenner) on

Kendall, Kate, Kendall, Kate, Kate, Kendall…

Between the band tees, white shirts, disinterested expressions and pouting lips, I got a little confused between the two models as well.

But it’s hardly surprising that two models would look similar in shoots and selfies, considering the manufactured way in which all models present themselves and exist online.

Is this woman a legitimate doppelganger or just damning proof of the homogenisation of the fashion industry and perceptions of beauty?

Decide for yourself. Free eye checks for everyone who agrees with the former.