UNILAD, the world’s most engaged social publisher, and Gio-Goi, the iconic British clothing brand are proud to announce a new media partnership.
With their unrivalled social expertise, UNILAD will collaborate with Gio-Goi to create and distribute a wide range of content across UNILAD’s social platforms, bringing to life the exciting youth culture behind streetwear.
Gio-Goi launched in the summer of love in 1988, dressing the likes of the Stone Roses and New Order.
They have since dressed everyone from Daniel Craig and Idris Elba to Calvin Harris, Rihanna and deadmau5.
A true staple in the rock and roll establishment and a firm part of British culture will be brought to the social generation through this unique collaboration.
Tim Horner is a sub-editor at UNILAD. He graduated with a BA Journalism from University College Falmouth before most his colleagues were born. A previous editor of adult mags, he now enjoys bringing the tone down in the viral news sector.