kimkardashian/InstagramKim Kardashian West has been accused of racism after the launch of her latest line of makeup.
The reality TV star announced she was launching a line of concealers as part of her eponymous brand, which has seen sell-out products.
Kim’s new range is part the KKW Beauty brand and the concealers come in 16 shades.
Yet some buyers are slating the range saying it’s ‘not inclusive enough’.
One wrote:
Do you not realize how many Hispanic girls buy your products? Why don’t you have at least one Latina on here? [sic]
Another took to Twitter to make a point, writing:
I’m not being funny yh but is this was KKW Beauty calls a diverse shade range? It’s literally so many variations of tan then some next jumps to brown. [sic]
Someone else added:
Sometimes I think Kim Kardashian forgets her kids are black. She made her new concealer line and made 2 ‘dark’ shades. [sic]
I’m not being funny yh but is this was KKW Beauty calls a diverse shade range? It’s literally so many variations of tan then some next jumps to brown pic.twitter.com/NKOWwB7cne
— gigantic pussy having Leanne stan acct (@sheixx_) March 15, 2018
anyone going to bring up the fact that the KKW concealer shade range is straight up disrespectful to WOC?
— lauren (@l_dubs8) March 15, 2018
Sometimes i think Kim Kardashian forgets her kids are black. She made her new concealer line and made 2 “dark” shades 🤧 #smh
— Mariel 🇸🇻 (@CoffeeIsmahlyfe) March 16, 2018
Model Mouna Fadiga, who stars in the campaign, actually responded to the criticism saying the concealers work on her skin tone.
She wrote:
To end the conversation because you are taking about me (I am the dark black model).
I can tell you they did not chose me only to pretend; I had the make up on and it fits perfectly with my skin colour.
I am not wearing any make up usually so I know when I have it on if it’s good or not and here it was the case, I even keep it on me and went have diner a friend.
Kim Kardashian recruited her mum and manager, Kris Jenner, as well as her grandmother, Mary Jo, for the campaign.
The three of the usually-dark-haired beauties went blonde for the occasion – I think they looked great.
Kim captioned the photo:
MARCH 23 CONCEALER KITS launching on KKWBEAUTY.COM thanks to my mom & grandma for being the best models and going blonde for this shoot!
I’m so proud that my concealers have anti aging properties and we used models ranging from their 20’s to 80’s! Go to @kkwbeauty to see all of our swatches and product shots!
This isn’t the first time Kim’s come under fire for being ‘racist’.
She has sparked a racism row after dressing up as a famous black woman for Halloween.
Kim dressed up as the late R&B star Aaliyah, from her Try Again video:
Baby Girl Aaliyah pic.twitter.com/5GUHkNJgNi
— Kim Kardashian West (@KimKardashian) October 29, 2017
Donning a silver chain bra, diamante choker, tight leather trousers, matching belt and last of all, a brunette wig, the mum of two looked quite the part.
However, some commenters deemed Kardashian’s costume inappropriate.
One follower tweeted her to say: ‘Legend or not Aaliyah is a black woman and you’re not. It’s offensive and you shouldn’t push this limit, but ok…’
Another vented: ‘Yeah let’s just let all things pass under the rug, huh? Never said it was blackface, but you can’t tell me she didn’t add a lil extra tan.’
Pretty sure Kim’s not racist, come on.
