Seth Rogen has teamed up with his longtime writing partner Evan Goldberg for a very different sort of business venture.
Responding to the legalization of recreational cannabis use in Canada, the comedy duo behind the likes of Superbad and Pineapple Express have decided to pursue another shared passion together: weed.
Rogen and Goldberg are launching their very own Canadian cannabis company – Houseplant – in partnership with diversified cannabis and hemp company, Canopy Growth Corporation.
Houseplant will reportedly sell strains of dried flower cannabis, softgel capsules and pre-rolled joints, with operations running from the Canadian city of Toronto.
Although they may now be Hollywood big shots, both Rogen and Goldberg both grew up in Vancouver, Canada, making this business move particularly meaningful to them.
According to a press release, Rogen described Houseplant as being a ‘passion we’ve brought to life through drive and dedication’:
Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis.
Goldberg said:
We are so proud to be launching in Canada, our home,
After spending five years diligently preparing for the launch of this company, we’re excited to be able to share our passion for cannabis with Canadians in this way.
President and Co-CEO of Canopy Growth, Mark Zekulin, gave the following statement:
We have been getting to know the Houseplant team for quite a while now and continue to be impressed by their understanding of the cannabis consumer, attention to detail, and drive towards their vision,
We could not be more excited to partner with Seth, Evan and the entire Houseplant team. Together we will make Houseplant a cannabis brand synonymous with quality everywhere it is available.
Tweed – a subsidiary of Canopy Growth – have previously worked with Snoop Dogg to create his ‘Leafs by Snoop’ brand, with strands such as ‘Ocean View’ and ‘Palm Tree’ reflecting the hip-hop legend’s Californian roots.
Rogen and Goldberg have expressed a strong sense of corporate responsibility when it comes to selling their product, with an emphasis on providing an ‘overall consumer education’.
According to the press release, ‘Houseplant is committed to providing a responsible and enjoyable cannabis experience for all’:
As leaders in cannabis, we also have an obligation to build an industry that commits to changing everything that’s been wrong about cannabis.
We are aware of the racial injustices that exist and will work closely with other industry leaders, legal teams, politicians and non-profits to help those unjustly incarcerated.
The first strain of Houseplant weed – Houseplant Sativa – can be purchased as of early April 2019 from provincially regulated retailers, as well as online, in British Columbia.
This will be followed by the Houseplant Hybrid and Houseplant Indica strains later in the year, along with softgels and pre-rolled joints. These will reportedly soon be made available throughout Canada.
Anyone else getting more and more tempted each day by the prospect of making a new start in beautiful, easy-going Canada?
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Jules studied English Literature with Creative Writing at Lancaster University before earning her masters in International Relations at Leiden University in The Netherlands (Hoi!). She then trained as a journalist through News Associates in Manchester. Jules has previously worked as a mental health blogger, copywriter and freelancer for various publications.