Ben & Jerry'sBen & Jerry’s have released an ice-cream-free treat – whole bags of cookie dough chunks, and I need them now!
Everyone has their preferred flavour of Ben & Jerry’s, but I think a fan favourite is the cookie dough. It’s definitely up there.
The company has already come up with some variations of the flavour, including the Half Baked ice-cream and their cookie ice-cream sandwiches, but they’ve just changed the game with a snack you don’t have to worry about melting.
The ice-cream company are now testing Chocolate Chip Cookie Dough and Peanut Butter Dough Chunks – the very same chunks which can be found in their delicious tubs of ice-cream.
The announcement was made by Instagram account Junk Banter yesterday (August 22), who wrote:
There’s no denying that deep down, we’re all disgusting monsters.
We love @benandjerrys because of how much crap they cram into our ice cream, and we also love eating raw cookie dough by the spoonful.
Well, introducing bags of it. Ben & Jerry’s is testing these Cookie Dough Chunks – the same ones they put in their ice cream – at Vermont Scoop Shops.
The bite-sized balls of deliciousness are sold in half-pound bags – so if you ever feel your Cookie Dough ice-cream is lacking in its namesake, you could always top it up?
One of the worries people sometimes have – if you’re a parent you may understand – is the issue which arises with eating cookie dough and whether it’s safe to do so in fear of it being ‘raw’.
But Ben & Jerry’s aren’t going to be risking any complaints of food poisoning. They’ve made sure the chunks are safe for consumption.
According to Insider, the products are made with pasteurised eggs and heat-treated flour, making them perfectly fine to eat.
However, while the product isn’t ice-cream, the company have stuck to the environments they’re familiar with when it comes to keeping the food fresh.
The Cookie Dough Chunks must be kept in the freezer – but at least you don’t have to worry about them melting when you’re having a binge, constantly promising yourself you’ll put them away after just one more.
Unfortunately for the rest of the world, the products are only currently available in the Ben & Jerry’s Burlington scoop shop and Waterbury Factory in the US.
If the trial goes well, the bags of cookie dough could be hitting stores online as well as in other distribution channels by the end of this year – let’s hope it proves popular!
Needless to say, most people are very excited about this development. The Instagram post was quickly flooded with positive comments from those desperate to get their hands on the new release – even if it did involve some travelling.
One person wrote:
I think I should drive to Vermont now… Just for this lol [sic]
While another implied they were willing to get on a plane to reach the tasty treat, commenting:
looking for cheap flights now!
People of Vermont, we’re relying on you to make this go worldwide!
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Emily Brown first began delivering important news stories aged just 13, when she launched her career with a paper round. She graduated with a BA Hons in English Language in the Media from Lancaster University, and went on to become a freelance writer and blogger. Emily contributed to The Sunday Times Travel Magazine and Student Problems before becoming a journalist at UNILAD, where she works on breaking news as well as longer form features.