GTA Online is the (free) multiplayer mode for the universally adored Grand Theft Auto V. It’s glorious, ridiculous fun, and apparently it’s still raking in a shit ton of money and players, despite having been out for two years now.
Take-Two CEO Strauss Zelnick revealed the good news at an earnings briefing this week (we bet those things are riots). He claims that players continue to be “highly engaged” with GTA Online.
Zelnick didn’t actually reveal any specific numbers, but he did share that this Christmas just gone, GTA Online saw its best ever week for both revenue and active players. Before Christmas, the game was seeing around 8 million players a week, so there’s probably some big numbers floating around.
This sustained engagement with the game is, Zelnick suggests, is down to Rockstar’s steady stream of free content and in-game events. At least in part, anyway.
Bold as brass, Zelnick then went on to state that he believes Take-Two’s GTA Online revenue will continue to increase year over year. Happy days.
Ewan Moore is a journalist at UNILAD Gaming who still quite hasn’t gotten out of his mid 00’s emo phase. After graduating from the University of Portsmouth in 2015 with a BA in Journalism & Media Studies (thanks for asking), he went on to do some freelance words for various places, including Kotaku, Den of Geek, and TheSixthAxis, before landing a full time gig at UNILAD in 2016.