MicrosoftSeems like Microsoft are looking to capitalise on Sony’s withdrawal from this year’s E3, with Phil Spencer saying they plan to really bring down the house.
The Head of Xbox spoke on Major Nelson’s podcast, and dropped a few interesting nuggets of info in the lead up to the show in June.
He said:
There was some news about E3 back in the fall. We had a discussion internally about, ‘Should we go big?’ ‘Should we save some money?’ ‘What does that mean?’ We decided, no [we’re not going to save money], we’re going to do our thing. We’re going to go and be as big at E3 as we’ve ever been. I love that opportunity.
At this point in time, Spencer and co are still working out the details of what the show will actually involve, and who will be involved. Last year they had Todd Howard on stage, this year maybe Gandhi, who knows.
MicrosoftWithout getting too specific, Spencer remarked that the line-up of titles ready to be shown off is already ‘great’ and they plan to speak more about Xbox as a brand, beyond just the console.
It’s a good bet that one thing they’ll be talking about come June is Project xCloud; the company’s game streaming service. Spencer said that he’s actually already tried it out for himself while on holiday in Hawaii.
Microsoft/XboxWhatever they do eventually show off, you can bet that they’re not going to spare any expense when it comes to wow-ing the audience. Your move Sony. Your move.
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More of a concept than a journalist, Tom Percival was forged in the bowels of Salford University from which he emerged grasping a Masters in journalism.
Since then his rise has been described by himself as ‘meteoric’ rising to the esteemed rank of Social Editor at UNILAD as well as working at the BBC, Manchester Evening News, and ITV.
He credits his success to three core techniques, name repetition, personality mirroring, and never breaking off a handshake.