‘Tis the season for love and innuendo.
The commercially driven Cupid-inspired Valentine’s Day is nearly upon us and shops nationwide have certainly got the memo, with countless store fronts strewn with pink and red tat.
Marks and Spencer, the nation’s most trusted stockist of twinsets and purveyors of iconic advertising, is no exception.
Getting into the spirit of things, the posh supermarket wants you to try its love sausage – and shared an unsolicited love sausage pic to Twitter to prove it.
In what may be the most mind-boggling tweet of 2019 so far, the store adored by the nation’s nans asked:
Are you ready for our Love Sausage?
It went on to encourage the general public to ‘say it with sausages’ and tag who you’ll be sharing your ‘love sausage’ with on the big day – February 14, in case you need a little reminder.
They shared a picture of the love heart-shaped meat dish, too:
Are you ready for our Love Sausage? Heart-shaped, lightly-truffled, wrapped in bacon and in store tomorrow. Say it with sausages – tag who you’ll be sharing your Love Sausage with this Valentine's Day! #MyMarksFave pic.twitter.com/VPQi4ENnsn
— M&S (@marksandspencer) February 7, 2019
…And, obviously, it’s not just any love sausage. It’s an M&S love sausage.
Coming (ahem) in at a fiver, the lightly truffled, heart-shaped meat feast comes wrapped in bacon.
The supermarket served their sausage up with two eggs, sunny side up, too, and with the obligatory pink plates, rose petals and tea lights.
Some of the good, unsuspecting people of Twitter have pointed out the dish might be best served tongue-in-cheek.
An M&S employee called Chris, who is posting the M&S Twitter feed today, coyly replied in one of the cheekiest exchanges since your last Nando’s.
Would you take a look at this:
I don't know what you're talking about, Bruce.. 👀😉 – Chris pic.twitter.com/REg5wXBiO4
— M&S (@marksandspencer) February 7, 2019
UNILAD went to the website to see if you could buy the love sausage online – and to get a closer look at the 460g banger’s serving suggestions.
You can get your own bacon-wrapped love sausage in stores from 8 Feb for £5 – but we can confirm the eggs are not included.
Holly Brockwell had the same thought, but couldn’t find anything to ‘match’ her search in a harrowing reflection of modern day Tinder dating.
She screen-grabbed her results and shared the webpage to Twitter:
Story of my life pic.twitter.com/DQ0spOJ3Nt
— Holly Brockwell (@holly) February 7, 2019
Another amused observer noticed it is ‘ribbed for extra sausage derived pleasure’, while another asked if M&S could come up with a ‘love clam’ dish for the women who want to say it with fish, apparently.
Aside from the feedback, there have been ‘nudge nudge wink wink’ reactions courtesy of the Carry On franchise a-plenty.
What a genius ploy to tug on our heartstrings, funny bones and tastebuds all at once. Clever dicks.
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A former emo kid who talks too much about 8Chan meme culture, the Kardashian Klan, and how her smartphone is probably killing her. Francesca is a Cardiff University Journalism Masters grad who has done words for BBC, ELLE, The Debrief, DAZED, an art magazine you’ve never heard of and a feminist zine which never went to print.