These singing boobs have a really important message that you should definitely watch.
A charitable organisation in Argentina, Movimiento Ayuda Cáncer de Mama (MACMA), has released a new PSA to raise awareness for breast cancer.
The video is designed to encourage men and women to check their breasts and chests for The Big C regularly – and it has a really clever way of dodging internet nipple censors.
The PSA, titled Everybody Loves Boobs, has turned the nipple – an anatomical practicality that makes Internet Detectives squirm – into a literal mouthpiece against censorship.
The two-minute psychedelic exploration of breasts, and all their uses, responds to social media companies and their vendetta against the nipple.
Both Facebook and Instagram guidelines have been behind the removal of important, informative posts that show nipples in demonstrations of breast exams.
Apparently female nipples – the very same that feed babies and give life – are so offensive to social media they have been taken down, even when teaching people potentially live-saving techniques about checking for breast cancer.
The disease affects one in eight women in the UK and a further 350 men are diagnosed with breast cancer every year. MACMA is just the latest to point out the hypocrisy of social media taking down tools to try and lower those statistics through informing people about the benefits of early diagnosis.
You can watch the full PSA in the video below:
The charity, which aims to support mothers diagnosed with breast cancer and their families, joins the likes of Instagram’s Genderless Nipple page and the countless women – such as Caitlin Stasey and Kylie Jenner – who want to free the nipple for a good cause…
Because Everyone Loves Boobs and we should all learn to take care of them.
A former emo kid who talks too much about 8Chan meme culture, the Kardashian Klan, and how her smartphone is probably killing her. Francesca is a Cardiff University Journalism Masters grad who has done words for BBC, ELLE, The Debrief, DAZED, an art magazine you’ve never heard of and a feminist zine which never went to print.