One In Two Parents Haven’t Taken Their Kids To The Beach In A Year

Haven

One in two parents haven’t been to the beach with their kids in the last 12 month, according to a recent study.

Even though many hard-working Brits live no more than a two hour drive from a beach, research revealed a large percentage are unable to find the time to get to the coast.

According to a study by Haven, which surveyed 2,023 parents, one in four have not visited a beach with their children in the last five years, and half have not been to the coast in the last year, despite its proven associations with positive memories and improved wellbeing.

Among the top excuses for stressed-out Brits not getting their much-needed dose of coastal air were lack of time, due to busy schedules, as well as distance, and a limited knowledge of UK beaches.

Haven

Sarah Chapman, Head of Marketing and Communications at Haven, said:

With 36 holiday sites located on some of the UK’s best beaches, we are huge advocates of families spending time by the seaside, so it was worrying to see so many weren’t enjoying it as often they wanted to.

By creating these four fragrances, we want to help remind Brits of the great feeling of being beside the seaside and encourage them to take a day or even weekend to enjoy all that our coastline has to offer.

Unsurprisingly the research revealed Brits love to be beside the seaside with almost one in five wanting to visit the beach every day because it made them feel relaxed, happy, and calm.

Two thirds said they were keen to visit a beach at least once a month with one in ten romantic Brits saying just the scent of the coast was enough to remind them of falling in love.

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The research showed it’s the smell of the coast Brits love most, with almost half saying it was the most powerful sense for evoking the positive feeling of being by the seaside.

Yet, four in ten parents say being by the seaside reminded them of positive childhood memories and relaxing times, with one in five wanting to visit the beach every day.

Nearly half of Brits agree the smell of the seaside reminded them of positive childhood memories.

Helping Brits remember the great feeling of escaping to the coast, Haven has collaborated with experimental psychologist, Professor Charles Spence of Oxford University, to create a range of four mood-boosting, luxury fragrances that capture the nation’s favourite coastal scents and its associated benefits.

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Seawater, fresh air, sea salt and of course, fish and chips were the favourite coastal scents, with sun lotion, damp rocks, candy floss and grassy dunes also making the top ten.

Research also revealed one in three agree being by the coast made them feel healthier.

Haven

London and Northern Ireland were the worst offending regions, with one in ten admitting they’ve never been to the beach in their lifetime.

The same amount of stressed out Londoners said they wanted to escape to the beach every day, while 41 per cent of land locked ‘West Midlanders’ wanted to get away to the shore at least once a week.

Nearly half of Brits agreed the smell of the seaside reminded them of positive childhood memories.

One in ten Millennials have never been to a UK beach in their lifetime, compared to 98 per cent of over 55-year olds who visit the beach on a regular basis.

Smelling the sea breeze, listening to the waves and spending time with the family were the top favourite things Brits associated with being by the coast.

I guess now is as good a time as any to quell these statistics.

UNILAD