Match.com recently launched a pretty cringeworthy campaign on the London underground.
You may not have seen them if you don’t live in the capital, but they feature supposed profiles admitting apparent character faults, which you’re supposed to find adorable. Therefore proving that romance isn’t dead (but it is) and marketing companies can keep milking this idea.
But it seem this has massively backfired. This is Mark. Mark never has his travelcard ready and now it seems a lot of people think he’s a bit of a prick.
.@match_UK #LoveYourImperfections campaign backfires as commuters blast 'selfish' man #OOH https://t.co/FDwejJ71j4 pic.twitter.com/gcrFYMPT2L
— Outsmart (@OutsmartOOH) January 18, 2016
A Match.com spokesperson posing as Mark, tried to defend this travel dick-move. He said:
I admit it. I never have my travelcard ready on the tube. That is my confession. I estimate that it takes me no more than 20 seconds to find my card.
But Mark was misunderstood and was bombarded with full on hate…
No Mark, you're a selfish prick pic.twitter.com/0SIMpMCxjJ
— Sophie Gadd (@sophie_gadd) January 4, 2016
Just saw a https://t.co/64iX4lZ7zp advert 'Mark never has his travel card ready' No wonder he's single. Prick.
— Delilah Samson (@DangerouslyDel) January 17, 2016
Mark is going to be single for a very looooong time #match.com pic.twitter.com/xiQTOJisgM
— Ian Stanton (@ianstanton) January 11, 2016
Mark can piss off pic.twitter.com/Wq4mmhZv0p
— Evan Edinger (@EvanEdinger) January 6, 2016
Mark's a cunt. #loveyourimperfections pic.twitter.com/U0ReeFsjUA
— christopheral (@christopheral) January 5, 2016
But now people are taking the hashtag and just running it, because, why not? It’s pretty hilarious…
Hannah may want to tone it down a little #LoveYourImperfections pic.twitter.com/Bezti9Uc8h
— We Fix Your Adverts (@WeFixYourAdvert) January 25, 2016
The new https://t.co/OGirSPrLtp #LoveYourImperfections adverts cause outrage after controversial statements. pic.twitter.com/nGACZ3EGqV
— We Fix Your Adverts (@WeFixYourAdvert) January 19, 2016
#LoveYourImperfections pic.twitter.com/AUl3PM7HMI
— Jack Sprat (@Jacqueimo) January 29, 2016
love this one as well @match #LoveYourImperfections pic.twitter.com/Hw7wbH4otW
— the Chawn of Spunky (@BrynmoW) January 28, 2016
@match #loveyourimperfections not very nice is it? pic.twitter.com/eaHRA7y6lJ
— the Chawn of Spunky (@BrynmoW) January 30, 2016
@match #LoveYourImperfections so inspirational she's looking for love pic.twitter.com/k6ci3gTmmr
— the Chawn of Spunky (@BrynmoW) January 28, 2016
@match #loveyourimperfections your ads are getting weirder #maldook pic.twitter.com/NLJEt85auC
— the Chawn of Spunky (@BrynmoW) January 30, 2016
Thanks internet, you’ve done it again.