A campaign to help fight cyber-bullying on Instagram has gone viral.
Tarte Cosmetics have teamed up with Bystander Revolution to create the #KissandMakeup campaign.
The idea is to spread love and positivity online instead of hate and needless insults, and people are promoting it by taking selfies featuring a lipstick kiss on the back of their hands.
A photo posted by B.O.W. ? (@babyitsourworld) on
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Konbini have cited a YouGov poll to emphasise how big an issue cyber-bullying has become.
According to the poll of 4,700 teens aged between aged 13 to 18, one in five has suffered online abuse.
That reportedly makes cyber-bullying a bigger concern than drug use for the polled generation.
A photo posted by Tarte Cosmetics (@tartecosmetics) on
A photo posted by Megan Nicole Makeup (@megannicole.makeup) on
A photo posted by Bystander Revolution (@bystanderrevolution) on
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A photo posted by Jacinda S Abdullah (@beyondmakeup1) on
#kissandmakeup #antibullying #mariaonamission #bigeyesdontcare
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If you want to get involved all you have to do is take a selfie with a lipstick stain on the back of your hand and include #KissandMakeup.