Lingerie brand Bravissimo have made a lilo with a hole specifically for your boobs, and women everywhere are rejoicing.
As anyone with breasts will know; lying on your front and crushing your chest isn’t always the most comfortable way of sunbathing. Bravissimo understood the boob-related struggle, and have come up with an excellent solution.
The brand first announced the creation earlier this year, but much to the dismay of their customers, the announcement was an April Fools’ Day prank.
The post read:
In response to your fab stories about things you find out on holiday if you’ve got big boobs… we’re busy developing a Bravissimo girl lilo! The holes for your boobs mean you can relax (and get that even tan) in comfort… bliss!
Who wants one?!
In response to your fab stories about things you find out on holiday if you've got big boobs… we're busy developing a…
Posted by Bravissimo on Sunday, 1 April 2018
Despite the post being a joke, the company received a lot of comments from people who wished the product was real – the desire for people with boobs to lay comfortably on their front was really strong.
One commenter wrote:
If only this wasn’t an April fool joke!!! I’d definitely buy one I have to dig two holes in the sand to get comfortable whilst sunbathing
Another added:
I so wish this wasn’t an April fools joke !!!!
I’d buy one in a heartbeat
Bravissimo saw the pleas, and decided to make their customers’ dreams come true.
bravissimoJust in time for summer, the company revealed their essential holiday product, writing:
You asked for it… so we’ve given it a go!
Thanks to the overwhelming response from you Bravissimo girls on Facebook, Twitter & Instagram, we realised we couldn’t let you go on holiday this summer without a lilo with room for your boobs… so here it is!
You asked for it… so we've given it a go! Thanks to the overwhelming response from you Bravissimo girls on Facebook, Twitter & Instagram, we realised we couldn't let you go on holiday this summer without a lilo with room for your boobs… so here it is! Get yours now: http://fal.cn/ybJT
Posted by Bravissimo on Tuesday, 26 June 2018
The lilo comes at a delightfully affordable £25, and features ‘cup holders’ just beneath the head rest.
A spokesperson for the company talked to Metro about the invention:
We had such a fantastic reaction to the April Fool’s that we thought we would see if it was possible to turn it around in time for summer – we absolutely love when we can provide something for big-boobed women that isn’t available anywhere else, and we thought this would be a really fun thing to have for holidays.
Creators added that they’ve already had positive feedback:
We posted about it on our social channels this morning and we’ve had a lot of pleased commenters so far, which makes us very happy.
Women everywhere are loving the idea of the product, and Bravissimo has received some excellent responses from people who just can’t wait to give the boob-friendly lilo a try.
Commenters wrote:
Got one ordered !! Can’t wait for my holiday
well they made it and I’ve bought one !! Floating in the pool just got a whole lot more comfortable !!!
Great idea, no more squashing boob’s and trying to get comfortable. If I had the money spare I would get one in a heartbeat
One person even called for the company to invent a mattress of the same style, so women have the freedom to get a comfortable night’s sleep on their front like never before.
Bravo, Bravissimo.
Find out more information about the revolutionary lilo here.
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Emily Brown first began delivering important news stories aged just 13, when she launched her career with a paper round. She graduated with a BA Hons in English Language in the Media from Lancaster University, and went on to become a freelance writer and blogger. Emily contributed to The Sunday Times Travel Magazine and Student Problems before becoming a journalist at UNILAD, where she works on breaking news as well as longer form features.