It was only a matter of time before the fast food giant would inhabit the air.
McDonald’s will now be available on commercial flights for the first time after securing a deal with Canadian airline WestJet to offer customers some of their products while flying.
Before you rush to buy your ticket, you need to know that there will not be fries and Big Macs like we all envisioned, but McCafe Premium Roast Coffee, the Sun reports.
For now it’s just coffee, but I imagine this is just step one in the McDonaldisation of the skies.
The coffee will be available to all customers free of charge during all domestic flights.
WestJet CEO Gregg Saretsky said:
We serve 30,000 cups a day and so, clearly, good visibility for the McCafe brand.
How it helps us is we’re going to be serving a better cup of coffee so it improves the guest experience and just ups the game in the coffee wars in the Canadian skies.
John Betts, McDonald’s Canada’s president and CEO, said:
We’ve always believed that the sky is the limit for McCafé – and today this officially rings true.
We’re proud that Canadians have welcomed McCafé into their homes and daily routines, and now our partnership with WestJet lets us take this connection to even greater heights for Canadian coffee lovers.
I can’t say McDonald’s coffee has ever stood out to me, but apparently because tastebud sensitivity can be reduced by up to a third whilst flying, the coffee will be made from a darker roast of bean and at a hotter brewing temperature.
Looks like we’ll be waiting a little longer for fries in the skies!
