Kanye West has announced he no longer wants to be known as Kanye West.
The rapper’s latest album Yandhi is set for release today (September 29), and alongside the new music, it seems Kayne also revealed a new name.
The 41-year-old took to Twitter to make the announcement, explaining he’s now: ‘the being formally known as Kanye West’.
So how do we refer to the Gold Digger singer from now on? Well, according to his tweet, he is simply to be known as ‘YE’.
His tweet read:
the being formally known as Kanye West [sic]
I am YE [sic]
the being formally known as Kanye West
I am YE
— ye (@kanyewest) September 29, 2018
The rapper also altered his Twitter name and his Instagram bio to reflect his new identity, although it seems he can’t change his handles for fear of losing his blue-tick status. It looks like he’s stuck with ‘@KanyeWest’ in that department for now.
The name isn’t totally out of the blue, as ‘Ye’ has been one of Kanye’s nicknames for some time, and was also the title of another of his albums he released earlier this year.
Kanye hinted at his new form of address on Twitter a couple of days ago as he spoke about his latest album release.
Explaining the album would come around the same time as Lil Wayne’s album Tha Carter V, Ye wrote:
We’re releasing Yandhi Saturday night [sic]
We know it will come in number 2 to my brother Lil Wayne and that’s lovely [sic]
The universe needs Ye and Wayne music at the same time.
we’re releasing Yandhi Saturday night
We know it will come in number 2 to my brother Lil Wayne and that’s lovely
The universe needs Ye and Wayne music at the same time
— ye (@kanyewest) September 27, 2018
The All Mine singer shared a preview of his latest album, which features controversial rapper 6ix9ine and the late rapper, XXXTentacion, earlier this week.
Check it out here:
YANDHI 9 29 18
YANDHI IS RELEASING THIS SATURDAY pic.twitter.com/ysqMrtc1RP
— ye (@kanyewest) September 27, 2018
Ye will perform on Saturday Night Live tonight (September 29), where he’ll be joined alongside special guests Kid Cudi, Teyana Taylor, and 070 Shake.
Kanye’s unusual announcement was met with some witty responses from fans on social media.
One compared his declaration to a very loveable Guardians of the Galaxy character:
#IAmYE pic.twitter.com/7sES5Gs0fV
— Kanye Source (@KanyeSource) September 29, 2018
While another cleverly inserted Kanye’s new name into Bob the Builder lyrics:
Kan Ye fix it, yes Ye Kan!
Kan Ye fix it, yes Ye Kan!
— HappyToast ★ (@IamHappyToast) September 29, 2018
Other fans simply took the opportunity to respond to the tweet with the request Ye released his new album.
One pleaded:
Drop YANDHI [sic]
While another pointed out the album’s release date had rolled around, writing:
Bruh, it’s 9/29. Drop it. [sic]
Drop YANDHI
— YANDHI (@FCbeltonn) September 29, 2018
Bruh, it’s 9/29. Drop it. pic.twitter.com/4qyb0M0mLg
— 𝚅.𝙿. (@Ca11MeMaeby) September 29, 2018
Yandhi is expected to drop tonight following Ye’s appearance on Saturday Night Live.
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Emily Brown first began delivering important news stories aged just 13, when she launched her career with a paper round. She graduated with a BA Hons in English Language in the Media from Lancaster University, and went on to become a freelance writer and blogger. Emily contributed to The Sunday Times Travel Magazine and Student Problems before becoming a journalist at UNILAD, where she works on breaking news as well as longer form features.