WikimediaSo it turns out that fashion designer Calvin Klein doesn’t think much much of Kendall Jenner, just like the rest of us then…
The famous designer’s has spoken out against the hiring of Kendall Jenner for a Calvin Klein advertising campaign.
Mr Klein, who doesn’t have a controlling stake in the fashion label, claims that he wouldn’t have chosen her as a face for the brand.
Calvin KleinSpeaking at an event at Savannah College of Art and Designer Calvin basically explained that he didn’t actually know who Jenner was, and that hiring models simply because of there followers online went against what he tried to do with the brand.
He said:
You know, I’m really not that familiar with it. I’m honestly not. I’m sure she’s a lovely young woman. It’s not the kind of thing I would have done, even today. When [I say] I like Justin Bieber in the Calvin Klein Underwear [campaign], it’s because I like him – not because he’s got millions of followers.
Now, models are paid for how many followers they have. They’re booked not because they represent the essence of the designer, which is what I tried to do – they’re booked because of how many followers they have online. I don’t think that, long-term, is going to work. I don’t think that’s a great formula for success for the product you’re trying to sell.
Calvin KleinEven better he then went on to throw some shade at Kendall’s sister, saying: “If you take really exquisite photographs of the right people in the right clothes in the right location, and you put it online, that’s fine. Just putting any old clothes on Kim Kardashian, long-term, isn’t going to do a thing.”
Damn Calvin you don’t hold back!
More of a concept than a journalist, Tom Percival was forged in the bowels of Salford University from which he emerged grasping a Masters in journalism.
Since then his rise has been described by himself as ‘meteoric’ rising to the esteemed rank of Social Editor at UNILAD as well as working at the BBC, Manchester Evening News, and ITV.
He credits his success to three core techniques, name repetition, personality mirroring, and never breaking off a handshake.