@Tess_Holliday/TwitterActress Chloe Grace Moretz has apologised to fans after her new film was accused of body-shaming.
The film, along with it’s marketing, has caused a social media backlash with people asking how it even got approved in the first place.
On the film poster, Snow White is pictured with two different body types and the strapline:
What if Snow White was no longer beautiful and the 7 Dwarfs not so short?
How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly? ??@ChloeGMoretz pic.twitter.com/PVhgwluGTM
— Tess Holliday ? (@Tess_Holliday) May 30, 2017
Model and body image activist, Tess Holliday, called out the campaign asking how it had been approved in the first place and asked: “Why is it ok to tell young kids being fat = ugly?”
*Puts hand up*. Me, me, pick me! IT’S NOT.
Chloe also received a heap of criticism from fans who said it wasn’t just the poster, but the film, that was inappropriate, especially considering the target audience – young, possibly impressionable, kids.
I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn't approved by me or my team
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
Chloe took to her Twitter account to apologise in a string of tweets to fans to explain she was ‘appalled and angry’ as everybody else.
The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control https://t.co/HZP2ydPCAX
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
Pls know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety https://t.co/IOIXYZTc3g
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
Some fans still weren’t convinced, however…
One wrote:
It wasn’t even the marketing sis? You did audition didn’t you?
You did read the script and accepted the role without saying a word. You’re literally apologizing bc ppl are calling you out but you really don’t care or else you wouldn’t have taken the role.
Another adding:
I’m 40 and I was heartbroken to see this marketing campaign; I can’t imagine the impact to young girls.
And those criticising the film may have a point judging by the trailer:
[ooyala code=”VzMTJmYjE64sHNw_hZuG9jTmC_Gl2V4K” player_id=”5df2ff5a35d24237905833bd032cd5d8″ auto=”true” width=”1280″ height=”692″ pcode=”twa2oyOnjiGwU8-cvdRQbrVTiR2l”]
In it, a slim Snow White is seen arriving back home with what appears to be two of the seven dwarfs ogling her as she takes off her clothes.
That is, until she takes off her red shoes, she gains weight and being lounging in her underwear, drinking and burping.
We don’t think this is the last we’ll hear of this one somehow.
Red Shoes and The 7 Dwarfs is set for release in early 2018.
