Iconic Playboy magazine founder Hugh Hefner died of natural causes at the age of 91, surrounded by his family at the historic Playboy Mansion.
Despite the controversies there have been surrounding Hef’s life, he took care of the people he knew, and those he didn’t, through his philanthropy.
Hefner’s final few tweets were focused on the victims of Hurricanes Harvey and Irma, encouraging people to think of them and donate.
My thoughts are with everyone affected by Hurricanes Harvey & Irma, both the victims and the first responders…
— Hugh Hefner (@hughhefner) September 14, 2017
… In times of such great adversity, it is inspiring to know we can put our differences aside and join together to help those in need…
— Hugh Hefner (@hughhefner) September 14, 2017
In fact, the American businessman’s entire Twitter is an accolade to his loved ones, his philanthropic ventures, and his political views, particularly on the sexual revolution.
Throughout his life, the millionaire donated and raised money for the Democratic party, the restoration of the Hollywood Sign (he purchased the letter Y for $27k), and he donated $100k and created a course called ‘Censorship in Cinema’ at the University of Southern California’s School of Cinematic Arts.
In the aftermath of Hurricanes Harvey and Irma, an immense amount of effort will be required to recover and rebuild…
— Hugh Hefner (@hughhefner) September 19, 2017
… Please join me in supporting ongoing relief efforts for all those affected by donating to One America Appeal.
— Hugh Hefner (@hughhefner) September 19, 2017
Outside of the political and publishing spheres, Hefner threw fundraisers for Much Love Animal Rescue and an endangered subspecies of marsh rabbit is named after him in honour of the financial support he provided.
He was presented with the Founder’s Hero of the Heart Award by the Children of the Night for his unwavering dedication, commitment and generosity.
As well as supporting charities, Hefner was a political activist and supported legalising same-sex marriage, saying gay marriage was ‘a fight for all our rights. Without it, we will turn back the sexual revolution and return to an earlier, puritanical time’.
Home sweet home pic.twitter.com/j8xSlmhDT7
— Hugh Hefner (@hughhefner) December 18, 2015
In 2012, Hefner announced that his youngest son Cooper would likely succeed him as the public face of Playboy.
We hope his dedication to philanthropy will continue after his passing.