As the daughter of Kurt Cobain and Courtney Love, Frances Bean Cobain comes with a style status that fashion brands have been eager to harness, and up until lately, haven’t been able to.
But on Wednesday, Marc Jacobs announced that the 24-year-old is in the designer’s Spring 2017 ad campaign.
His Instagram post came with a heartfelt note about his longterm relationship with Cobain.
Jacobs wrote:
I first met Frances Bean when she was 2 years old at a dinner with her mom (Courtney) and Anna Sui in 1994 at Bar Six in NYC.
I have always wanted to work with Frances. Her beauty, uniqueness, and strength is something I have long admired and respected.
Few things remain as constant as my continued inspiration from those whose honesty, integrity, courage, and curiosity lead them to explore and venture beyond preconceived boundaries.
Though Marc Jacobs is known for his boundary-pushing ambassadors, such as Marilyn Manson and Missy Elliott, Cobain’s photos mark the first time in four years a single face has represented the label.
The 24-year-old has been approached by various brands over the years but turned down each offer until Jacobs came along.
But don’t expect Frances Bean to join the legions of famous children turned models.
She told Vogue:
I don’t think I’ll be modeling for anybody else for a very long time—this is 100 percent outside my comfort zone. I wouldn’t have done it with anyone other than Marc.
I don’t model unless I think the project is cool, and I don’t put my name behind something that I don’t genuinely believe in.
Calling Jacobs an ‘underdog for the masses’, Cobain said she’s seizing the opportunity to bring the real-girl image to the now-often-seen idealised ads.
She said: “I’m not representing the beautiful top models of the world. I’m representing what a general, standard, average human girl would look like wearing these clothes. I think that’s why Marc picked me for this.”
That’s exactly what the world needs. Thank you, Frances Bean and Marc Jacobs.
