YouTubeMusic videos and visual albums get a lot of press these days, but this particular video has made headlines for all the wrong reasons.
22 million people has viewed this video which unwittingly captures the moment a person falls off the side of a multi-storey building.
The fleeting incident happens at 01:42. You can watch the full video below.
The video is the brainchild of Malaysian super group, Red People, and was filmed to accompany their single I Miss You, which sees front-woman Joyce Chu happily singing the lyrics to the ballad in various different surroundings.
Some claim the video was edited to include the incident as part of a press stunt, but sadly the falling figure appears to be undoctored.
It is unclear whether the individual fell or jumped and their fate is as of yet unconfirmed. It seems the incident will remain a mystery, but if you’ve been affected by any issues raised by the video, you can contact Samaritans on their free helpline.
A former emo kid who talks too much about 8Chan meme culture, the Kardashian Klan, and how her smartphone is probably killing her. Francesca is a Cardiff University Journalism Masters grad who has done words for BBC, ELLE, The Debrief, DAZED, an art magazine you’ve never heard of and a feminist zine which never went to print.