A newspaper ad featuring US born Bollywood actress Nargis Fakhri on the front page has caused outrage in Pakistan for ‘being obscene’.
The Daily Jang has been accused of being like playboy after it printed pictures of Ms Fakhri looking sensual in a red dress and holding a phone in her hand.
Ms Fakhri was appearing in an ad for Mobilink (Pakistan Mobile Communications Limited), a GSM cellular operator in the country, which had launched four 3G phones.
Soon after the paper was publicised people took to Twitter to make their outrage known.
It is really disgrace to see @jang_akhbar opting for money & not the values of the newspaper and country. pic.twitter.com/TYYElINHGr
— fahadalimehtab (@fahadalimehtab) December 20, 2015
Front page ad.in today's jang newspaper. pic.twitter.com/ADNnfLbQhL
— Haroon Shaikh (@ArchHS) December 20, 2015
My strong protest to top jang group management for this absurd front page ad in today's jang. pic.twitter.com/M5SRc1p3H7
— Ansar Abbasi (@AnsarAAbbasi) December 20, 2015
However media watchdogs in the country condemned the attack on Ms Fakhri
Pakistan must become n open n tolerant society. Outrage over adverts like these is misplaced #Jang #Express pic.twitter.com/WAn5hdnlPS
— Pakistan Media Watch (@PakPressWatch) December 20, 2015
Others saw the funny side.
I wonder does @NargisFakhri knows she's trending in Pakistan. pic.twitter.com/EZbJb9448G
— Nazrana Ghaffar (@NazranaYusufzai) December 21, 2015
While some pointed out that the advertisers had gotten what they wanted from the photos.
Woke up to find every 2nd person on my T/L tweeting that Nargis Fakhri front page ad. Offensive or not, advertiser's mission accomplished
— Talat Aslam (@titojourno) December 20, 2015
More of a concept than a journalist, Tom Percival was forged in the bowels of Salford University from which he emerged grasping a Masters in journalism.
Since then his rise has been described by himself as ‘meteoric’ rising to the esteemed rank of Social Editor at UNILAD as well as working at the BBC, Manchester Evening News, and ITV.
He credits his success to three core techniques, name repetition, personality mirroring, and never breaking off a handshake.