Video Rules Kim Kardashian Out Of Running For Mum Of The Year

John Stillwell/PA

Footage has gone viral and it doesn’t paint Kim Kardashian’s maternal instincts in a positive light at all.

In the video her infant daughter, North, takes a little bit of a tumble – but rather than rush to her child’s aid, Kim just continues staring at her phone.

Facebook basketball is pretty damn addictive, I guess.

At least #KourtneyKardashian is the motherly one ❤️ #Nori fell on Kims feet and Kim was too busy on Candy Crush to even budge from her phone so she could help her own child up off the ground ? #TeaTENDERS

A video posted by TeaTenders☕️Serves HOT TEA ☕️ (@teatenders) on Apr 5, 2016 at 1:29pm PDT

As reported by Elite Daily, North is fortunate her aunt Kourtney is on hand to make sure she was ok.

My little Balmain Ballerina

A photo posted by Kim Kardashian West (@kimkardashian) on Oct 28, 2015 at 5:55pm PDT

I think it is safe to say Kim is no longer in the running for mum of the year.

UNILAD