Harley-Davidson has made two brand-new concepts of electric bikes aimed at millennials living in cities.
The famous American manufacturer has made choppers and motorcycles since 1903. But the company has seen declining sales for the last four years and is now looking to cater for a younger audience.
They launched two e-bike concepts at the X Games in Colorado last week, to coincide with the release of its first ever electric motorcycle LiveWire.
One of the futuristic vehicles looks like a scooter with no clutch, which could mean kissing goodbye to shifting gears on your commutes to work.
The bike’s battery pack can be removed by hand for easy charging through a standard power outlet. And because it’s a bike you wouldn’t even need a motorcycle license to quickly zip around the city.
The second concept looks like it’s been designed for rural terrains and seriously fun to ride off-road.
It was tested out at the X Games by gold medalist Jacko Strong in the snow:
Only time will tell whether these new e-bikes are able to turn Harley’s sales around in the new future. Less people are riding motorcycles than ever before and the manufacturer certainly thinks that the future is electric.
Marc McAllister, Harley-Davidson’s vice president of product portfolio, told Business Insider:
Getting great at delivering urban riding experiences is something that we see the future needing us to do.
While the company says that the ‘two concepts look towards a new electrified chapter of Harley-Davidson’s story’, a release date for the electric bike/scooters has not been released yet. However, they are expected to be launched alongside the LiveWire motorcycle.
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Matt Weston is a lover of electric cars, artificial intelligence and space. From Cornwall, he’s a UCLan graduate that still dreams of being a Formula One driver in the very near future. Previously work includes reporting for regional newspapers and freelance video for the International Business Times.