The last thing you would expect when tuning into family-friendly daytime show This Morning is a tirade of filth pouring from the beloved mouth of Phillip Schofield.
However, it seems the mind of the silver fox isn’t quite as gleaming as his frosty tresses.
It is of course near-impossible to introduce a Fifty Shades of Grey actress without getting a bit cheeky, but nobody could have predicted the kinky command Phil was about to broadcast to the good British public…
As he introduced an interview with Fifty Shades star Rita Ora, naughty Phil opted to allude to bondage, albeit it in a fairly PG-13 way.
Staring deep into the eyes of This Morning viewers, Phil tried to instruct them to ‘get ready to dig your duct tape out.’
Unfortunately, it was not the 55-year-old’s body which was tied up, but his tongue. And he tripped over those knots big time, warning viewers to ‘get ready to d*ck out’.
It was the moment this great nation simultaneously spat out its cereal milk, with a shaken yet intrigued ‘what the heck was that about, Phil?!’
Phil quickly tried to correct himself, but the damage was done. We had all seen behind the daytime telly host’s friendly gaze to the red room within.
His visibly amused co-host Holly Willoughby quipped, ‘I think I preferred it the first time’ before scolding, ‘Don’t be saying that in front of Rita.’ You guys!
Phil tried to blame his slippery tongue on it being a Monday, which as we all know is the most sensual day of the week:
Oh man – it’s a Monday at 25 to 11. I don’t do many of those!
So yet another reason i love This Morning – this just happened "get ready to dig out your duck tape" …?? @thismorning @Schofe @hollywills pic.twitter.com/lma9QUEDqZ
— F R E D (@freddiebr0wn) February 5, 2018
I beg your very pardon Phil. Get ready to do what?! ? ? ? #ThisMorning
— ? Em ? (@ThisIsEm30) February 5, 2018
@Schofe Oh Phil! It's too early! #ducttape #ThisMorning @thismorning
— Pammy Wagster (@Pammywaggy) February 5, 2018
Gleeful Holly wasn’t the only one to collapse in hysterics at Schofe’s saucy mishap.
This Morning addicts swarmed Twitter, buzzing with excitement at this slice of filth from ITV’s answer to Christian Grey.
For one viewer, one crying-laughing emoji alone would have been an inadequate means of expressing their mirth:
Omg this was the Funniest thing I literally laughed out loud in my living room by myself only you could say ‘Dick out’ in relation to fifty shades of grey on @thismorning live Brilliant this is why I love you two you make my morning.
Another tickled pickle guffawed:
Howling at Phillip schofield saying dick out instead of dig
Omg this was the Funniest thing ?? I literally laughed out loud in my living room by myself ?? only you could say "Dick out" in relation to fifty shades of grey on @thismorning live??? Brilliant ? this is why I love you two you make my morning ?
— Zoé ❤? (@ZoeManning76) February 5, 2018
I think that’s what’s known as a Freudian slip ????
— Katy (@heale75) February 5, 2018
Hahaha Usually Holly is the one who trips up. Very good ???
— Mister Vivian (@MisterVivian) February 5, 2018
I beg your very pardon Phil. Get ready to do what?! ? ? ? #ThisMorning
— ? Em ? (@ThisIsEm30) February 5, 2018
Howling at Phillip schofield saying dick out instead of dig?????
— ken (@_kennxx) February 5, 2018
You can watch the x-rated situation unfold below:
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Luckily Schofe was able to have a chuckle at himself. After all – as many viewers have pointed out – it’s usually Holly who drops the clangers.
Taking to Twitter, the veteran host shared his blushes with his amused fans:
First 5 mins of the first show of the week!!!!
Oh Schofe, never change.
First 5 mins of the first show of the week!!!! ????? https://t.co/01WBacClVq
— Phillip Schofield (@Schofe) February 5, 2018
That amazing moment when instead of "Dig" @Schofe says "Dick" because of talking about Fifty Shades of Grey
Also Kate Winslet is an absolute saint? #ThisMorning— ☆NerdyFreak☆ (@Nerdy4Freaks) February 5, 2018
Watching @this morning on plus one, and @Schofe has just said Dick Out ?
— Emily (@EmilyAmy_) February 5, 2018
"Get ready to dick out" ???? what a start to the week for @Schofe ???? #ThisMorning
— Amy (@geordiegalg) February 5, 2018
If you are as raunchy as Phil then you can catch Fifty Shades Freed in UK cinemas from February 9, 2018. Alternatively, you could just tune in to This Morning at 10:30am tomorrow.
Get ready to d*ck out, as that old saying goes!
Jules studied English Literature with Creative Writing at Lancaster University before earning her masters in International Relations at Leiden University in The Netherlands (Hoi!). She then trained as a journalist through News Associates in Manchester. Jules has previously worked as a mental health blogger, copywriter and freelancer for various publications.